FTC To Investigate Food And Beverage Companies
Cooking

FTC To Investigate Food And Beverage Companies


A few years ago, I saw Marion Nestle speak at Cody's Books. She noted that food companies were worried about future obesity lawsuits. The message I got from her talk was, "They know they're vulnerable to attack." Or as Coca-Cola's Chief Creative Officer Esther Lee, says in this article at AdAge, "Our Achilles heel is the discussion about obesity." So you can imagine their concern at the news that the FTC will conduct a widespread probe into advertising aimed at children and the healthfulness of those products.

From the article:

And it's getting even bigger as the Federal Trade Commission takes the extreme step of issuing compulsory requests for information from 44 food, beverage and quick-service restaurant chains this summer. The goal is to get a "more complete picture" of their kid-marketing practices, especially in the unplumbed arenas of in-store promotions, events, packaging, internet marketing and product placement in video games, movies and TV programs.





- Is Hunger A Taboo Subject?
The first year I participated in the Hunger Challenge, one of my commenters basically said that anyone who was hungry in this country was lazy. I was also told by a blogger that she wouldn't participate in the Challenge because it was her personal...

- Beer Glasses (not Goggles), Sf Chronicle
Delve into wine even a little bit, and you'll quickly discover the fetishistic appreciation of glassware. Crystal companies have made serious bank convincing the world that it needs a different wine glass for every style of wine, a marketing message...

- Brilliant Mcdonald's Pr
According to the Chicago Tribune, McDonald's will allow six moms to investigate restaurants in the chain, work in the restaurant, and then blog about their experiences and their discoveries. Who are these moms? I'll bet McDonald's didn't...

- Play Games, Order Another Round Of Drinks
Two of the most convivial activities are eating and playing games, so why not combine them? The current issue of GAMES Magazine has an article about two restaurants that mix playing and plating. Both focus on electronic games, not good board games. The...

- Positive Study Results? Check The Funder.
HealthDay has an article about a study of studies. When beverage companies fund a study, the results are more likely to come down in the beverage's favor. Shocking, I know. But it's worth remembering when you see scientific studies trumpeting...



Cooking








.