The Alliance for Innovative Wine Packaging sent me a press release about a show they're doing at Copia on October 27. We'll be in Tampa by then, far away from Napa's food and wine center, but I'd love to hear a report from anyone who goes.
I'm intrigued by wine packaging in general (see, for instance, my piece on wine bottles), and I like seeing new packaging concepts. I once heard an analyst speak about market trends in wine, and he argued that screw caps may not be the ultimate wine closure, but they've made consumers willing to accept experimentation. New solutions that go beyond the bottle and cork can now gain traction in a marketplace that would have been dismissive five years ago. Just ask Three Thieves, the winery that puts its wines into jugs and boxes.
These alternate containers and closures have a lot of benefits. New closures help diminish "cork taint," the foul smell that often comes from cork and can kill a wine, and new packaging gets around the main problems with bottles: Their awkward shape makes storage difficult, and glass is breakable. Boxes with inner bags keep oxygen out of the wine even after you've started pouring it. (And as my friend Rebecca once pointed out, bags can be smuggled into the ball park more easily than bottles.) Robert Haas recently suggested to me that the best container for wine might be a can. A bold statement, but perhaps there's something to it: No damaging light or oxygen can get to the wine, the material is durable, and it's easy to open. There's a lot to be said for exploring new packaging.